Google Analytics 4 Configuration by Morrison Consulting

About Google Analytics 4

Some of the new features in GA4 include:

1. Machine learning and AI: using AI-powered machine learning, GA4 provides marketers better insight in data gaps, user behaviors, trends, and anomalies.

2. Renewed focus on the customer lifecycle: implement integrated tracking, GA4 can accurately record users across multiple devices and platforms by creating three new reporting identities for Google Analytics (see below).

3. Privacy and the ability to function with or without the use of cookies: Adhering to changing consumer demands on privacy along with privacy laws, such as GDPR and CCPA, GA4 accelerates compliance with consent mode for tags.

As a result of the three advantages above, the new Analytics includes:

• A streamlined user-centric interface
• New reports and visualizations
• Ability to track customer activity on both web and mobile applications
• Fundamental changes to the way data is recorded, attributed, and analyzed

Configuration Highlights

• Complete Configuration of Google Analytics 4
• E-commerce event tracking
• Build baseline explorations
  • Traffic
  • Demographics
  • Device
  • Transactions
• Built-in custom events
  • include but are not limited to
    • E-commerce events (add to cart, purchase, begin checkout, etc.)
    • Homepage click funnel
    • Contact us and generate lead events
    • Site usage (scroll depth, video, time on page, etc.)
    • Error tracking
    • Form and search events
• User tracking
  • User id
  • Logged in status
  • Customer level
• Ability to track custom events (upon request)
  • Include but are not limited to
    • Custom funnels
    • Additional forms
    • Usability
• Build out custom Looker Studio reports (upon request)