Google Analytics 4 Configuration by Morrison Consulting

Google Analytics 4 ushers in a new era of digital analytics, equipped with features that redefine how you understand and interact with your data.

Key Features of GA4:

• AI-Powered Insights: GA4's integration of advanced machine learning algorithms offers unparalleled insights into user behavior, trends, and anomalies, filling critical data gaps with predictive analysis.
• Customer Lifecycle Analytics: GA4 introduces a renewed focus on tracking the customer journey across multiple devices and platforms. It offers three new reporting identities, allowing for a comprehensive view of the customer lifecycle.
• Enhanced Privacy Compliance: In an age where privacy concerns are paramount, GA4 leads the way with robust privacy features. It is designed to function effectively with or without cookies, ensuring compliance with privacy regulations like GDPR and CCPA.
• User-Centric Interface & Reports: GA4 brings a streamlined, intuitive interface alongside new reports and visualizations, making it easier to access and understand your data.
• Cross-Platform Tracking: Track customer activity seamlessly across web and mobile applications, offering a unified view of user interactions.
• Revolutionized Data Management: GA4 brings fundamental changes in how data is recorded, attributed, and analyzed, setting a new standard for accuracy and insight.
• Custom Dimensions & Metrics: GA4 allows you to tailor your data tracking with a comprehensive set of custom dimensions and metrics, ensuring you capture all relevant data points for your business.

Custom Dimensions in GA4:

• User Scope:
  • Admin
  • Customer Level
  • User ID
• Event Scope:
  • Campaign
  • Click Funnel Image Alt
  • Click Funnel Text
  • Click Funnel URL
  • Content Group
  • CWV Measurement Name
  • CWV Measurement ID
  • Error Line
  • Error Message
  • Error Type
  • Error URL
  • Form Type
  • Item Name
  • Item Variant
  • Lead Type
  • Link URL
  • Medium
  • Page Location
  • Return From URL
  • Return To URL
  • Start URL
  • Search Term
  • Search Param Facet
  • Source
• Additional Custom Dimensions for Rental Events (Storefront AIM Sites only):

• Rental Instrument
• Rental School
• Rental District
• Rental Accessories
• Rental Maintenance
• Rental ID

With GA4, you are not just adapting to the latest in analytics technology; you are stepping into a world of enhanced data intelligence. The Google Analytics 4 Configuration by Morrison Consulting ensures your transition to this powerful platform is smooth, efficient, and maximizes the potential of your data analytics strategy.