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AMP for Ecommerce by MoCo

AMP for Ecommerce by MoCo
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AMP for Ecommerce by MoCo is an exciting product based on AMP (a web page technology developed by Google), designed to load mobile web pages near instantaneously!  AMP pages clearly deliver performance; outperforming mobile pages not using AMP in some cases 3x faster.  

Earn more revenue from mobile by using AMP for Ecommerce by MoCo in conjunction with your mobile responsive store. AMP for Ecommerce by MoCo can be implemented for any version or edition of AspDotNetStorefront.

AMP for Ecommerce

What is it?

  • Accelerated Mobile Pages
  • Created by Google to combat on-phone and in-app news and product feeds.
  • Cached by Google within search results for instant load times
  • Designed for creating lightweight and super-fast websites
  • Both augments and restricts standard web features. 

Why should I use it?

  • Massive decrease in page load times, especially when served from Google.
  • Preferential treatment by Google (lightning bolt logo on search results).
  • 10 different Ecommerce case studies were published by Google showing incredible results.
  • Google says so.

How it Works?

  • Leverages Smart Search to serve your data blazing fast.
  • We create a completely separate AMP site on our servers that mirrors your stores landing pages and directs traffic to your stores checkout.
  • Your site informs Google of the AMP site with an AMP canonical tag on your landing pages which point Google to the AMP URLs for those pages.
  • Follows Google's recommended practices for implementing an AMP site for Ecommerce.
  • No major modifications to your core website; the only requirements are a feed and a canonical tag.

Benefits 

  • AMP pages get higher rankings (Google developed AMP as a suite of tools that cover the important technology hurdles for the best in Mobile SEO) 
  • AMP badged results get increased click-through rates from search engines (Google's AMP thunderbolt gives a visual queue to make your listing stand out from the rest) 
  • Improved page performance (Faster is better) 
  • Improved site usability (Offloads traffic from your main site keeping your checkout speeds faster) 
  • Better user experience (Google developed AMP to give the best mobile experience) 
  • Higher user engagement (AMP's speed and UX keeps buyers' attention) 
  • Decreased bounce rates (Instant loading pages from search results are the ultimate in combating short attention spans) 
  • Increased conversion rates (When we connect AMP to your store the result is more revenue) 

Still not convinced? See the Google case studies: https://www.ampproject.org/case-studies/ecommerce/
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